Brand Essence

Retro Tech, Modern Mind.

A personal brand rooted in the originals of computing , calm beige, true black, a living CRT glow , expressed with minimalist, out-of-the-box clarity. Smart, reliable, and approachable.

Keywords: originals • minimalist • special once seen
Voice: intelligent, clear, human.
Vibe: retro-originals, precise, warm.
Signature: R▮   (R plus cursor)

Logo System

RAPHAEL KANAAN>▮
Primary wordmark , monoline, terminal rhythm, cursor accent. Use in headers, hero sections, and decks.
R
Symbol: The "Râ–®" mark , compact icon for favicon/app/avatar.
Clear space: min width of the cursor block on all sides.
Do: keep it flat, high-contrast, generous whitespace. Don't: add gradients, heavy effects, or crop the arcs.

Color System

Machine Beige#D6D0C4
Carbon Black#1B1B1B
CRT Green#00FF41
Terminal Amber#FFB000
Retro Blue#0033A0
Soft Paper#F9F8F6
Ratios: 70% neutrals (beige/black), 20% blue, 10% green/amber accents.
Light/Dark: use the theme switch (top right) to preview palettes.
CSS Variables:
:root { --machine-beige:#D6D0C4; --carbon-black:#1B1B1B; --crt-green:#00FF41; --terminal-amber:#FFB000; --retro-blue:#0033A0; --soft-paper:#F9F8F6; }

Typography

JetBrains Mono , Bold (Headings)
Space Grotesk , Medium (Subheads)
IBM Plex Sans , Regular (Body). Engineered for clarity and calm, perfect for long-form content across web and print.
Web scale:
  • H1: 42–56px / 1.2
  • H2: 28–36px / 1.3
  • H3: 22–24px / 1.35
  • Body: 16–18px / 1.6
  • Caption/Mono: 13–14px
Letter-spacing for mono headings: +1–2px; avoid excessive italics.

Components

Buttons
Badges
ORIGINALSMINIMALOUT OF THE BOX
Code Block
rk@brand:~$ echo "Hello, Originals" â–®
Card pattern: 14–18px radius, subtle border, minimal shadow, generous inner padding.

Layout & Spacing

Grid: 12 columns, 16px gutter (mobile → stack). Use min 24px outer padding on containers.
Whitespace: 24–40px vertical rhythm between blocks. Let beige/black breathe.
Density scale:
Prefer low visual noise. One accent at a time.

Brand Voice

Tone: confident, simple, friendly. Avoid buzzwords; favor clarity.
Signature lines: "Build it right, from the start." • "From Vision to System."
Do explain with calm precision.
Don't over-style or over-sell.

Applications

Website Header
RAPHAEL KANAAN â–®
Email Signature
R
Raphael Kanaan , Developer & Consultant
"Build it right, from the start."